Post Reach includes the total reach, the number of people that saw your post, the likes, comments, shares and the negative stuff like hides, report as spam, and unlike. it also shows how did you reach all this people if it was organic meaning you didn't had to pay or it was paid,
Post engagement includes how people interacted with the page like the comments, shared and posts clicks .
It is important to know the difference because if people are liking your page but are not interacting you are not really reaching your goal to get more customers or more people to know your business.
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