It is not only about putting effort on you social media page is also about customer service, the more transparent you are to customer the more likely they will come to your business, recommend you to friends and like/follow you on social media. Listen to your costumers comments on social media, listen to customers complaints and respond to them, the whole team should be integrated and encourage social media everyone on your business should be aware of offers and promotions that way you can provide a better customer experience.
This semester we learned how to use many social media sites and how to promote our business in an efficient way that will work for every individual businesses we also learn how to attract more customers by posting promotions on our sites or sending newsletter with coupons and promotions. my favorite site to use will be Facebook because is easy to use and you can practically do anything on it and you don't necessarily have to pay for advertisement, some sites I thought weren't as important for my business will be Twitter, Pinterest, and Tumblr because I felt like they didn't had an impact like Facebook did, since is a small local business if it was a retail business or a restaurant I would definitely consider using them. I don't consider necessary to pay for adds at google because like I already mention is a small local business some good tools I would use will be Yelp and Google Maps because they make it easier for customer to find and see reviews of my business. I enjoy Facebook the most because I felt that it was easier to interact with customers and see the impact of my pictures and posts, and it actually help me compare what kind of posts interest people the most.
This semester I learned a lot about the does and the don'ts of promoting a business.
Cindy, it sounds like you are locked on to the needs of your business. I agree with you on the usage of facebook. It is easier to reach out to people. Other social media platforms may not work for you because you are local. Focus on your area and the more you promote your business the more people will want to come get their car detailed.
ReplyDeleteMatthew
Great summary, Cindy.
ReplyDeleteI also think creating a google+ profile would be a good idea, because 1) it's very easy to do and it's free (: 2) It's like a passive marketing ad: Your company's name will come up and it's another way for people to 'find' you and 3) Most importantly, it's said that google puts a lot of weight on google + in search engine rankings and results.
You can just put a customized banner on your profile just like you can do with your FB page. You can post coupons or photos very easily. With google+, you can use #hashtags on the posts so you show up more often. #sandiego #cardetailing There are not as many people using google+ at the moment, but I think it's going to grow quite a bit in the next few years. The fact that it's free advertising makes me think it's worth having a profile, sort of like a 'google yellow pages'. I often post the same content to google as FB, though maybe with slightly different wording. It's not as labor intensive and 'real time' as twitter, either.
I agree with you that FB is very easy and helpful for businesses because of the insights feature and the easy communication methods available for interacting with customers.
Best of luck with your business!
as you said yelp would probably be great for you store to have good reviews on. Especially if its a restaurant, that is where most people will look when searching for somewhere to eat. So get some good reviews on there! Maybe offer people items for a good review after they eat there.
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